Overview
ShelfPulse ensures that every on-ground campaign—whether national or hyperlocal—lands with precision and relevance. From billboards and truck backs to in-store displays and menus, ShelfPulse helps brands deploy physical assets, track compliance, and align regional creative with global intent.
It standardizes vendor linkages, enforces display timelines, and ensures that every locality and segment is served with the right message, at the right time, in the right way.
Core Capabilities
Asset Deployment Tracking
Monitor where, when, and how each campaign asset is activated—across cities, zones, and touchpoints.
Display Compliance Monitoring
Ensure promotional material is installed correctly, on time, and in line with creative guidelines. Receive photographic proof and timestamped validations from field reps or local vendors.
Regionalization at Scale
Adapt national or global campaigns to reflect local languages, cultural cues, and product relevance—without losing brand consistency.
Vendor and Distributor Standardization
Streamline the way you work with outdoor partners, printers, field teams, and distributors. Maintain a unified execution framework across fragmented vendor ecosystems.
Geographic Coverage Mapping
Visualize where your campaign is present, where it is missing, and where it’s underperforming—down to specific localities or pin codes.
Activation Timelines and Sequencing
Coordinate staggered launches across locations to match market strategy—festival campaigns, city-specific rollouts, or product drops.
Advanced Features
- Field App Integration: Ground teams upload live photos, tag locations, and close compliance loops directly from the ShelfPulse app or via API integrations.
- Execution Gap Reports: Identify locations where planned executions didn’t go live, went live late, or were poorly installed.
- Creative Locality Matching: Deploy different creative versions in different zones—by demography, seasonality, or demand tier.
Who It’s For
Strategic Impact
- Enforces operational discipline in a fragmented physical ecosystem
- Makes offline brand execution visible, auditable, and measurable
- Bridges national campaign vision with local cultural execution
- Ensures every promo asset does its job—no gaps, no waste, no guesswork
