What It Does
ShelfIntel monitors, benchmarks, and analyzes how your products—and your competitors’—perform across platforms like Blinkit, Instamart, Zepto, Amazon, and Flipkart. It tracks availability, pricing, visibility, customer sentiment, and share-of-search in real time. Designed for consumer goods companies, ShelfIntel gives category, growth, and trade teams a single source of truth for digital shelf execution.
Core Capabilities
Availability Intelligence
Tracks which SKUs are in stock, out of stock, or low on inventory across platforms. Surfaces chronic OOS patterns by product, geography, or platform.
Out-of-Stock Alerts
Instantly identifies which SKUs are missing and for how long.
Competitive Price Tracking
Monitors your product pricing—and your competitors’—at the SKU level. Detects price drops, hikes, and discount strategies across platforms in real time.
Share of Search Analytics
Measures where your brand ranks when customers search for your category or product type. Identifies keyword gaps and search visibility losses.
Sentiment Analysis (Customer Reviews & Ratings)
Aggregates reviews and ratings at scale. Uses AI to classify sentiment (positive, negative, neutral) by SKU and surfaces emerging quality or delivery issues.
Performance Benchmarking
Compares how your SKUs perform vs competing SKUs—on visibility, availability, sentiment, pricing, and promotions.
Sales Signal Estimation
Uses proxies like inventory turnover, offer cycles, and customer engagement to estimate relative sales velocity per SKU.
Geo-Behavioral SKU Mapping
Understand which products are moving in which localities. Track SKU performance by pin code, city zone, or fulfillment region to guide hyperlocal stocking and trade spend.
Time-Based Sales & Search Signals
Identify when your products are trending—by hour of day, day of week, or promotional calendar. Enables time-targeted campaigns and inventory optimization.
Optional Add-ons
- Content Compliance Monitoring: Audits whether your product pages meet brand guidelines: images, bullets, packshots, sizes, claims.
- Alert Engine: Real-time alerts for pricing violations, rating drops, stockouts, or search rank declines.
- Promo Intelligence: Tracks platform-led and brand-funded offers—helps assess ROI of Q-comm and E-comm trade spend.
Who It’s For
Strategic Impact
- Creates visibility into every SKU’s performance across the fragmented digital shelf
- Enables brands to move from reactive tracking to proactive execution
- Powers competitive advantage through real-time intelligence—not monthly reports
