Overview
ShelfAmp is ShelfEx’s autonomous performance marketing agent. Unlike traditional media systems that operate in isolation, ShelfAmp syncs with inventory, availability, consumer demand, and regional performance data—across both digital and physical channels. It decides what to advertise, where, when, and to whom based on real-time signals from the shelf, from the app, and from the field.
The result: efficient ad spend, smarter SKU amplification, and full-funnel targeting that actually respects execution realities.
Core Capabilities
SKU-Aware Campaign Targeting
If a product is out of stock in a location, ShelfAmp automatically pauses campaigns for it in that area. If a SKU is overstocked or selling fast, campaigns are intensified.
Geo-Targeted Ad Allocation
Routes budgets dynamically toward high-conversion regions based on live demand, availability, and audience responsiveness.
Demographic Fit Modeling
Matches the right SKU with the right demographic based on historical conversion patterns, location, income bands, behavioral traits, and product preferences.
Media Format Optimization
Chooses the best format for each audience-channel pair: video, static, UGC-style, carousel, audio, or display—based on conversion benchmarks.
Channel Spend Orchestration
Automatically allocates budgets across Meta, Google, programmatic, and regional networks—based on performance velocity and SKU movement.
Execution Intelligence Layer
- Inventory-Aware Media Pausing: Prevents ad spend on SKUs that are unavailable, blocked, or off-shelf in a given geography.
- Hyperlocal Amplification: Boosts ads where on-shelf availability is strong and demand potential is high—ensuring that media spend supports real sell-through.
- Out-of-Stock Defense: If stockouts are frequent in an area, ShelfAmp can suggest redirecting spend toward substitute SKUs or alternative product categories.
Who It’s For
Strategic Impact
- Bridges the gap between media and merchandising
- Improves ROI by aligning ads with real-world execution
- Prevents media waste in low-availability or non-performing zones
- Turns performance marketing into a responsive, intelligent growth engine
